Economic and other factors determining the use of club memberships in fitness centers in the Czech Republic in 2015

The bachelor thesis is primarily focused on the fitness industry section of the Czech Republic, which belongs to the most dynamic and potential, but also very much neglected sections of the national economy. This work clearly shows the underdeveloped, or rather obsolete managing system of Czech fitness centres based on single entries which considerably determines the current chaotic, poorly mapped and unsystematic fitness industry in the country. The theoretical part of the work presents some possible management techniques of fitness centres based on the club memberships that would be applicable to the current conditions of the Czech market. At the same time it reflects the main economic as well as other factors, which are conditioned by the fitness centre visitors in order to purchase a club membership, respectively, their owners and operators to the acceptance and introduction of club membership in a particular fitness centre. The practical part verifies to which extent the proposed procedures and criteria correlate with the current conditions and the mentality of visitors of the Czech fitness centres and also their owners and operators. The result of this work is to make a real model of gradual introduction of fitness club memberships applicable in current Czech conditions that create a good background for a consequent co-operation with the other sectors of the national economy of the Czech Republic or the international associations related to the fitness industry worldwide