Strategic analysis of KMW, Inc.

The content of the thesis is a strategic analysis of the company KMV, Inc. for the period 2009-2014. The aim is to carry out a strategic analysis of the selected company. Based on a strategic analysis to evaluate the current position of the company in the market for beverages. Parts of this work are the detailed strategic analysis and internal réources. The strategic analysis contains of an analysis of macroeconomic, microeconomic and SWOT analysis. For analysis of internal resources the author used several tools to assess the performance of the company. These include horizontal, vertical analysis, ratios. In other parts were made bankruptcy and credibility models, comparison of the results of industry, economic value added (EVA). The last part is the optimal design of corporate strategy KMW, Inc..The end of the thesis was designed to evaluate the financial situation of the company, or to suggest specific measures for future development from the perspective of the owners