Strategic marketing of the chosen climbing centre

This Diploma Thesis describes strategic marketing of climbing centre BigWall Vysočany and is focused on the analysis of customer's satisfaction and comparism customer's and shopkeeper's opinions. The goal of this Diploma Thesis is to analyse customer's satisfaction and perception of strategy of this climbing centre. This paper is divided into six parts: an introduction, a theoretical part, a methodological part, a part targetted on an introduction of climbing centre BigWall, a research and a conclusion. The theoretical part is focused on services marketing, strategic marketing and marketing plan. The methodological part describes the method of analysis and methodology for evaluating the research. Next section consists of the marketing mix of BigWall and the specifics of the climbing sector. Next section is focused on the research of satisfaction among customers of this climbing centre. The conclusion contains a summary of the analysis as well as suggested recommendations to improve the strategy of the climbing centre BigWall