Disgust, pleasure and the failure of the liberal democratic model. tabloid talk, media capital and emotional citizenship

This article examines widely circulating discourses on tabloid newspapers, analyzing what they tell us about dominant models of citizenship and their problems. Drawing on data from a Mass Observation Archive survey of ‘ordinary people's’ views of media and democracy, the article demonstrates that there are only a limited number of ways to talk about popular journalism. What I here call ‘tabloid talk’ is informed by a liberal democratic model of citizenship and denounces the sensationalist content of the popular press that is seen to undermine ‘serious’ and ‘rational’ public debate. Tabloid talk is used by respondents as a strategy to distance themselves from the newspapers, showing them off as ‘good citizens’. It also empowers them to critique the content of the newspapers. However, tabloid talk fails to explain audiences’ engagement with the popular press and therefore does not account for effective responses to media content