How to grow a creative business without losing creativity

Culture Change is a key delivery theme for Construction Scotland Innovation Centre (CSIC), in their ambition to support the industry in developing and adopting new approaches to innovation. CSIC were aware of the cultures of innovation capability at the Innovation School at GSA, and so when Scottish Architectural Studio, HAUS, approached the Construction Scotland Innovation Centre to explore how to build their innovation culture, the connection was made with the Innovation School to develop a collaborative project. The key challenge posed by HAUS was to help establish a structured methodology to embed and enhance and support their current innovation culture. HAUS were ambitious in their desire to grow the business nationally and internationally, building on brand recognition to increase their value as a studio within the industry. However, they wished to achieve this growth without compromising the creative studio culture they had established. The innovation challenge of, ‘how to grow a creative business without losing creativity’, was therefore placed at the forefront of this co-design projec