In this paper, we will examine the issues surrounding the convergence of KDD (Knowledge Discovery in Databases) and CRM (Customer Relationship Management) in building knowledge – driven CRM. By understanding the issues and challenges, we hope to achieve better customer understanding and thus, create a better CRM solution
Regularly millions of data is being collected and warehoused. These data contains very useful inform...
The concepts of customer relationship management (CRM) and knowledge management (KM) have been recen...
Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for val...
In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (C...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Customer Relationship Management is the most vigorous tools in our era and is the integration of tru...
Knowledge Management (KM) is the process of managing organizational knowledge from creating business...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Companies face high market demand and to remain competitive they need to invest in the relationship ...
Purpose – The purpose of this paper is to propose a research model exploring the link between knowle...
As the pace of today’s world increases with advances in technology and globalization, the heat of ri...
While Customer Relationship Management (CRM) refers to building strategies and tools for managing re...
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowl...
Customer relationship management (CRM) has received extended investigative attention over the last 1...
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for t...
Regularly millions of data is being collected and warehoused. These data contains very useful inform...
The concepts of customer relationship management (CRM) and knowledge management (KM) have been recen...
Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for val...
In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (C...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Customer Relationship Management is the most vigorous tools in our era and is the integration of tru...
Knowledge Management (KM) is the process of managing organizational knowledge from creating business...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Companies face high market demand and to remain competitive they need to invest in the relationship ...
Purpose – The purpose of this paper is to propose a research model exploring the link between knowle...
As the pace of today’s world increases with advances in technology and globalization, the heat of ri...
While Customer Relationship Management (CRM) refers to building strategies and tools for managing re...
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowl...
Customer relationship management (CRM) has received extended investigative attention over the last 1...
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for t...
Regularly millions of data is being collected and warehoused. These data contains very useful inform...
The concepts of customer relationship management (CRM) and knowledge management (KM) have been recen...
Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for val...