Add to ORKGCustomer Relationship Management: A Databased Approach offers the promise of maximized profits for today\u27s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical finding
This much-anticipated new edition of the bestseller Customer Relationship Management: Concepts and T...
Customer relationship management (CRM) strategies have become increasingly important worldwide due t...
Executive Summary Today the business world is rapidly changing and in a middle of vast transition. F...
The conditions for doing business are rapidly changing. Consumptions patterns are different, there...
The internet related businesses such as internet provider, the dotcom companies, et cetera has been...
The paper points out the key market changes in the first decades of the twenty-first century and the...
An approach that manages the interaction of an organization with potential and current customers is ...
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comp...
CRM (Customer Relationship Management) is a systematic business approach using information and on-go...
One of the key developments in marketing and management practice in the last decade has been the gro...
Customer relationship management (CRM) has received extended investigative attention over the last 1...
The business world today is in a middle of huge transition. From brand and product centric, the orga...
CRM is not about hardware and software; it is the heartware – the way we organize ourselves to work ...
Regularly millions of data is being collected and warehoused. These data contains very useful inform...
Businesses are in a constant race to increase profits, keep current customers and gain or poach new...
This much-anticipated new edition of the bestseller Customer Relationship Management: Concepts and T...
Customer relationship management (CRM) strategies have become increasingly important worldwide due t...
Executive Summary Today the business world is rapidly changing and in a middle of vast transition. F...
The conditions for doing business are rapidly changing. Consumptions patterns are different, there...
The internet related businesses such as internet provider, the dotcom companies, et cetera has been...
The paper points out the key market changes in the first decades of the twenty-first century and the...
An approach that manages the interaction of an organization with potential and current customers is ...
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comp...
CRM (Customer Relationship Management) is a systematic business approach using information and on-go...
One of the key developments in marketing and management practice in the last decade has been the gro...
Customer relationship management (CRM) has received extended investigative attention over the last 1...
The business world today is in a middle of huge transition. From brand and product centric, the orga...
CRM is not about hardware and software; it is the heartware – the way we organize ourselves to work ...
Regularly millions of data is being collected and warehoused. These data contains very useful inform...
Businesses are in a constant race to increase profits, keep current customers and gain or poach new...
This much-anticipated new edition of the bestseller Customer Relationship Management: Concepts and T...
Customer relationship management (CRM) strategies have become increasingly important worldwide due t...
Executive Summary Today the business world is rapidly changing and in a middle of vast transition. F...