Developing data-driven innovation in creative industries

This White Paper reports on the findings of the Data-Driven Innovation (DDI) Programme Sector Development consultation (2018-20), which investigated the data capability and further potential for innovation across the creative industries in the Edinburgh and South East City Region of Scotland. It presents an overview of the findings with early models of delivery through The University of Edinburgh to stimulate greater awareness and support for data innovation ambition, as well as key themes to focus on for future development. Consultation was conducted with the creative industries community in the Edinburgh and South East City Region, including Scottish creative industries trade bodies and networks, leading creative companies and individual creative practitioners, and with staff in The University of Edinburgh. We are grateful to the industry for their feedback, and to colleagues within the Data-Driven Innovation Programme, Edinburgh Futures Institute, Creative Informatics Cluster and their partners Edinburgh Napier University, Codebase and Creative Edinburgh for their input, advice and support. The consultation that informs this White Paper was initiated and supported by the Data-Driven Innovation Programme of The University of Edinburgh within the Edinburgh and South East Region City Deal