Making the business case for social and behavior change programming

Decision-makers need evidence of the benefits and costs of health interventions before deciding whether and how much to invest in them. Breakthrough RESEARCH’s literature review to date has shown that the lack of such information on SBC has created an incomplete picture of its contribution to health outcomes, and the quality and rigor of many studies have been insufficient to confidently make the case for investing in SBC. Several types of analyses can address this information gap, including costing, cost-effectiveness analysis, and cost-benefit analysis