This article focuses on agent-based computational (ABC) modeling of social interaction. It begins with an overview of ABC modeling as a computational implementation of ‘methodological individualism’, the search for the microfoundations of social life in the actions of intentional agents. It then considers how the ABC method differs from an earlier generation of modeling approaches, including game theory, equation-based models of computer simulation (such as system dynamics), and multivariate linear models. It also discusses potential weaknesses of ABC modeling and proposes research strategies to address them. The article suggests that ABC modeling will lead to significant advances in the bottom-up approach to the study of social dynamics