Investigating Media Influence on Canine Breed Popularity and Increasing Prevalence of Genetic Linked Disorders

This study is focused on influence of social media on dog breed popularity, and if an increase in popularity leads to an increase in the prevalence of genetic-linked disorders observed in specified breeds in a clinical setting. This study was conducted by comparing an in-depth analysis of past research investigating the influence of popular culture on the trends of dog breed popularity as it relates to trends in media and fashion, with the results of a survey of clinical observations by veterinarians practicing in the area surrounding Murray, Kentucky. The results of the literary analysis revealed that humans are greatly influenced by those around them and their social context; and the introduction of social media has led to a dramatic expansion of individuals’ social framework. The results from the survey suggest that Poodle Mix(s) are the breed that has been observed in a clinical setting most often during 2016-2021, as well as the breed with the greatest increase in popularity during the same time duration. The survey also provides substantial data showing that social media has a great influence over a prospective owner’s breed selection process, and it is the responsibility of both the consumer and veterinary professionals to ensure factual information is taken into greater consideration over social influence when it comes to the breed selection process