Add to ORKGThis study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans
This thesis aims at unpacking the discourse of “stick to sports,” which audiences wield to police so...
Transgender athletes face scrutiny because they do not fit within the traditional and constructed bo...
In certain sports, the ability of an athlete to change direction while sprinting is considered a vit...
This study analyzes the growing subsection of female sports fans. Through a review of scholarly rese...
This study utilizes a content analysis of Sports Illustrated covers from 1954-2016 to evaluate the a...
Discrimination against women in the workplace has been a widespread topic throughout society for qui...
In this experiment, my goal was to determine if public perception of female athletes differed from p...
For decades sport has been a predominantly masculine area. And even though sport participation among...
Despite an increase in women’s participation in basketball, equal representation and portrayal of fe...
The purpose of this study was to compare the demographic characteristics of spectators at University...
University of Minnesota M.S. thesis. May 2019. Major: Kinesiology. Advisor: Nicole LaVoi. 1 computer...
This thesis explores inequality for women in the sport of running. The inequality originated in myth...
Despite gains made by Title IX in the past 36 years, including increased female participation in hig...
This pair of studies examined the mediational role of high school athletes’ mindful engagement in sp...
The National Association of Collegiate Women Athletics Administrators (NACWAA) and the Higher Educat...
This thesis aims at unpacking the discourse of “stick to sports,” which audiences wield to police so...
Transgender athletes face scrutiny because they do not fit within the traditional and constructed bo...
In certain sports, the ability of an athlete to change direction while sprinting is considered a vit...
This study analyzes the growing subsection of female sports fans. Through a review of scholarly rese...
This study utilizes a content analysis of Sports Illustrated covers from 1954-2016 to evaluate the a...
Discrimination against women in the workplace has been a widespread topic throughout society for qui...
In this experiment, my goal was to determine if public perception of female athletes differed from p...
For decades sport has been a predominantly masculine area. And even though sport participation among...
Despite an increase in women’s participation in basketball, equal representation and portrayal of fe...
The purpose of this study was to compare the demographic characteristics of spectators at University...
University of Minnesota M.S. thesis. May 2019. Major: Kinesiology. Advisor: Nicole LaVoi. 1 computer...
This thesis explores inequality for women in the sport of running. The inequality originated in myth...
Despite gains made by Title IX in the past 36 years, including increased female participation in hig...
This pair of studies examined the mediational role of high school athletes’ mindful engagement in sp...
The National Association of Collegiate Women Athletics Administrators (NACWAA) and the Higher Educat...
This thesis aims at unpacking the discourse of “stick to sports,” which audiences wield to police so...
Transgender athletes face scrutiny because they do not fit within the traditional and constructed bo...
In certain sports, the ability of an athlete to change direction while sprinting is considered a vit...