This dissertation consists of two chapters in investigating firms’ pricing strategies in different information settings, and one more empirical chapter exploring the effect of low-skilled immigrants on college-educated women. In the first chapter, I investigate the strategic pricing of firms and the innovation adoption processes of consumers in a forward-looking social learn- ing environment. The equilibrium dynamics will depend on both the market structure and the arrival rate of exogenous signals. I show that in perfect good news, with a low arrival rate of exogenous signals, the monopoly firm will encourage learning to end up with a ”free samples” period. In contrast, with a high arrival rate of exogenous signals, the monopoly firm does ...