Drawing on the post-structuralist traditions and especially Jenny Edkins’ (1999) interpretation of ‘politics’ and ‘the political’, this article sets to conceptually rethink the geo-strategic dynamics of the EU-Russia relations in the context of the eastern region. It argues that while the EU’s and the Russia-led Eurasian (EEU) projects may be appealing in their own right, their visions for the ‘shared’ eastern neighbourhood remain self-centred and exclusionary. The root of the problem, as this paper contends, is that the EU and the EEU struggle to imagine a new social order, which would give a relational value to the Other as pari passu, and assume cooperation as an interplay of differing normalities rather than subjection to one’s norms an...