Twitterati and Paperati – evidence versus popular opinion in science communication

Science communication has traditionally been the remit of peer-reviewed journals with information being shared, almost exclusively, within the academic community. For those working at the coalface the limited scope of this traditional discourse in terms of access and consumption by key stakeholders (eg, coaches, National Governing Bodies of sport, sport scientists) is of concern. In fact, traditional peer-reviewed publication does not seem to be the most effective mechanism for scientists to engage with the public and to disseminate knowledge