Analysis on Development Trend of Tea Marketing for example to An Xi Tie Guan Yin

在考虑当前茶叶市场消费需求的基础上,介绍了茶叶营销的十种发展趋势。包括茶叶文化营销、品牌营销、旅游营销、绿色营销、网络营销、国际营销、体育营销、精深加工产品营销、事件营销和茶庄园营销。On the basis of considering the consumer demand of current tea market,the paper described ten tea marketing trends,including tea cultural marketing,brand marketing,tourism marketing,green marketing,network marketing,international marketing,sports marketing,deep processing of product marketing,event marketing and tea estate marketing.Abstract