Add to ORKGThe theoretical and methodological principals of implementation of marketing are under consideration. Its main directions are presented in the article. The mechanism of functioning the scientific and marketing technology is investigated. The emphasis is also laid on the problem of multilevel marketing functioning development.Вивчено та узагальнено досвід роботи науково-дослідного гуртка з маркетингу. Визначено основні напрями діяльності гуртка. Опрацьовано механізм створення та функціонування науково-дослідної лабораторії маркетингових технологій. Окрема увага приділена питанню формування багаторівневого маркетингу.
This article is devoted to one of the most promising and fast - growing branches of marketing-online...
Introduction of the marketing and logistic principles in management of firm promotes strengthening c...
Предложены направления интеллектуализации маркетинга с использованием интеллектуальных агентов, сема...
Theoretical aspects of marketing management functions on the basis of planning. Proposed approaches ...
In the article the tendencies of progress of the consumers’ choice models are considered and the nec...
The article investigates the paradigm of Integrated Marketing Communication and their main features....
The article deals with the scientific research results and systematizing the methodological approach...
Modern marketing promotion instruments are described in the article. The new type of consumers deman...
Анотація. У статті розглянуто теоретико-методичні положення та пропозиції, обґрунтовано зміст і посл...
Modern marketing promotion instruments are described in the article. The new type of consumers deman...
In the article the trends of direct selling branch was dissected, the main development problems of m...
Abstract: В статье предлагается методика комплексной оценки потенциала маркетинга инноваци...
Investigated the main features and the role of marketing in modern economic theory. Characterized th...
Abstract: Сделана попытка структуризации предметной области маркетинга инноваций на основе...
The article investigates a new approach as online marketing. The paper is defined the main objective...
This article is devoted to one of the most promising and fast - growing branches of marketing-online...
Introduction of the marketing and logistic principles in management of firm promotes strengthening c...
Предложены направления интеллектуализации маркетинга с использованием интеллектуальных агентов, сема...
Theoretical aspects of marketing management functions on the basis of planning. Proposed approaches ...
In the article the tendencies of progress of the consumers’ choice models are considered and the nec...
The article investigates the paradigm of Integrated Marketing Communication and their main features....
The article deals with the scientific research results and systematizing the methodological approach...
Modern marketing promotion instruments are described in the article. The new type of consumers deman...
Анотація. У статті розглянуто теоретико-методичні положення та пропозиції, обґрунтовано зміст і посл...
Modern marketing promotion instruments are described in the article. The new type of consumers deman...
In the article the trends of direct selling branch was dissected, the main development problems of m...
Abstract: В статье предлагается методика комплексной оценки потенциала маркетинга инноваци...
Investigated the main features and the role of marketing in modern economic theory. Characterized th...
Abstract: Сделана попытка структуризации предметной области маркетинга инноваций на основе...
The article investigates a new approach as online marketing. The paper is defined the main objective...
This article is devoted to one of the most promising and fast - growing branches of marketing-online...
Introduction of the marketing and logistic principles in management of firm promotes strengthening c...
Предложены направления интеллектуализации маркетинга с использованием интеллектуальных агентов, сема...