Identitetshantering på Facebook : En kvalitativ studie om förhållningssättet till den egna identiteten hos två olika åldersgrupper på vår tids mest offentliga scen

Title: Identity management on Facebook: a qualitative study in approaches to personal identity between two different age groups on the most public stage of our time (Identitetshantering på Facebook: En kvalitativ studie om förhållningssättet till den egna identiteten hos två olika åldersgrupper på vår tids mest offentliga scen). Number of pages: 43. Author: Isabelle Kåge. Tutor: Amelie Hössjer. Course: Media and Communication Studies C. Period: Fall Semester 2010. University: Division of Media and Communication, Department of Information Science, Uppsala University. Purpose/Aim: To identify differences in attitudes towards and management of personal identity onFacebook within two different age groups. Material/Method: Personal interviews, literature, electronic sources, Internet sources. Main results: Those in the younger age group present themselves differently depending on the person or persons with whom they are communicating. Those in the older age group however, present themselves in a more consequent matter based upon the visibility their actions have to all their friends on Facebook as a whole. The definitions of certain elements on Facebook, such as what constitutes private information or anexcess of photo-tags, differ between the two age groups. Comments and feedback differ in importance and effect between the two age groups. Those in the younger age group are more likely to modify their attitudes towards their identities based upon the functions of Facebook. Those in the older age group are more likely to modify their Facebook use based upon their attitudes towards their identities. Keywords: Facebook, identity, Goffman, Mead, generation, age groups, social media, social psychology