Young children retain fast mapped object labels better than shape, color, and texture words

We compared short- and long-term retention of fast mapped color, shape and texture words as well as object labels. In an exposure session, 354 3- and 4-year-old children were shown a set of two familiar and three novel stimuli. One of the novel stimuli was labeled with a new object label, color, shape or texture word. Retention of the mapping between the new word and the novel object or property was measured either five minutes or one week later. After five minutes, retention was significantly above chance in all conditions. However, after one week only the mappings for object labels were retained above chance levels. Our findings suggest that fast mapped object labels are retained long-term better than color, shape and texture words. The results also highlight the importance of comparing short- and long-term retention when studying children’s word learning