The role of Malaysian university-of-the-future (uotf) in the digital era: community engagement in improving the wellbeing of the new chinese muslims in Malaysia through humanizing digital entrepreneurship education and skills development

This paper will investigate the problem faced new Chinese Muslim (convert Muslim). As we know issues involving the converts Muslim are varied and sophisticated. Among them are the challenges of understanding Islam as a faith, welfare and psychological pressure from their family, house and society in addition as psychological pressure to adapt to the new faith. This paper uses the design and system thinking approach which adapted to address the wellbeing issues and promote digital entrepreneurship skills for the new Chinese Muslims in Malaysia through understanding their need, issues they will face and then building up conceptual business models using modelling tools, i.e. Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting literature review and interviews for understanding the needs, challenges and key problems; formulating and ideating initial business model options in solving the problems; and validation of the initial business model by interviewing the various customer segments. This paper offers a validated conceptual UotF business model with focus on the new Chinese Muslims community engagement programmes. The value proposition of the conceptual business model is to enhance the wellbeing of the new Chinese Muslims in Malaysia through humanizing digital entrepreneurship educational by harnessing the digital possibilities in today’s world