The role of Malaysian university-of-the-future (UotF) in the digital era: international community engagement for improving the wellbeing of b40 youth in Somalia through humanising digital entrepreneurship programme

In recent years, poverty has become a series issue around the world. Poverty in Somalia is widespread throughout rural and urban areas. The government estimates that 65 per cent of the country's total population lives below the national poverty line. Another 25 per cent of the people live just above that line and are highly vulnerable to the risk of falling into poverty. The purpose of this paper is to propose the role of university of the future in reducing poverty and enhancing wellbeing of B40 youth in Somalia. i.e. nurturing unemployed and under-employed B40 graduate youth as job creators Through humanizing education and entrepreneurship skills. This paper offers validated conceptual Malaysian University-of-the-Future (UotF) business model with focus on international community engagement programmes. The value proposition of the conceptual business model is to enhance the wellbeing of youth in Somalia through humanising digital entrepreneurship education programmes and harnessing on the digital capability. Universities can adapt the conceptual business model in meeting their needs. The design and system thinking approach has been adapted in this paper to address the wellbeing issues of the youth in Somalia, especially unemployed and under-employed B40 youth, through understanding their need, and then followed by building conceptual business models using modelling tools, i.e. Business model canvas (BMC) and Value proposition design canvas (VPC).; and then followed by building conceptual business models using modelling tools, i.e. Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting literature review and interviews for understanding the needs, challenges and key problems; formulating and ideating initial business model options in solving the problems; and validation of the initial business model by interviewing the various customer segments