In the world, during the past 10 years, when evaluating development of a particular area, there has been a tendency to take into consideration those inhabitants’ subjective appraisal and attitude to the living conditions who live in this area, more often these indicators are the general life satisfaction and feeling of happiness. Analysing Latvia’s inhabitants’ subjective attitude author concludes that inhabitants of Latvia are very pessimistic in assessing their lives in this country. As surveys indicate, the economic factors have an important influence on people’s subjective satisfaction. The problem of the research is that during the last two years, there has been a tendency to improvement of economic indicators in Latvia, and also in Li...