Diversity Management in a Multinational Organization

The topic was chosen for this thesis because diversity is a current and a much-discussed subject around the world. Diversity management is becoming the watchword of the new millennium. Multinational organizations are becoming more diverse, as they aim for global markets. As a result, companies need new knowledge and approaches in order to survive increasingly fierce competition. This research focuses on investigating how a multinational company can attract the most diverse and optimum workforce, integrate them into their working culture and improve productivity. The idea for the thesis came after visiting the commissioning party, Net Entertainment Ltd. (NetEnt) in fall 2014 in Stockholm, Sweden. The company is a world-leader in developing and supplying online casino games used by some of the world’s most succesful gaming operators. It is a very culturally diverse multinational organization, with approximately 47 different nationalities among its employees. The study was conducted using a qualitative research method. It was seen as the most suitable method for the thesis because through interviews it was easier and more interesting to integrate practical knowledge into the more theoretical aspects. Five semi-structured interviews were conducted with NetEnt. The study was done during a six-month period, from September 2015 until March 2016. Five weeks were used for gathering and analyzing data. The results showed that NetEnt has organized integration well and the productivity of their diverse workforce is high. However, there were some areas in need for improvement that the research brought up. According to its results, NetEnt should have continuous integration training for its employees to help the communication work more efficiently between different people. It should also have more training on the management level to increase awareness of critical diversity matters among managers