Diversity management in international hotel chain : Case: The Cove Rotana Resort - Ras Al Khaimah

The thesis was aimed to find out how diversity management can improve the employees’ performance and interaction at the workplace. The main objectives of the thesis were to analyze the actual situation in the case company by implementing the research, which shows the effectiveness of using international workforce and to create suggestions for improving the cooperation among employees, their performance and efficiency. The theoretical framework of the thesis was built on the topics, such as diversity of a workforce, corporate culture and diversity management. To create clear view of these topics, definitions of the culture, stereotyping, as well as cultural categories, based on R.D. Lewis’s study were provided in theoretical part. The research was implemented in the case company to get actual and more detailed information on the topic. Both quantitative and qualitative results were received from the survey. The results of the research provide cultural profiles of the nationalities, such as Filipino, Pakistani, Indian, Nepalese and Nigerian. It also has information about the diversity of the staff in the case company, its corporate culture, analysis of the current diversity management program and suggestions for improvement, such as training programs for managers to increase efficiency of diversified staff’s performance through national features