This thesis is a product based thesis, and the aim is to create a useful product for the commissioning party Haaga-Helia’s Startup School in form of material that can be used for inspiring and intriguing Haaga-Helia’s Startup School’s new students. The material will consist of Power Point – presentation and a leaflet that can be handed out to the students after the presentation. The background to the product and the examples are from the founders of company called TripAhead. The hype around Start-up companies and all the success stories might also give an unrealistic view of Start-up life. This is why it is good to hear the other side of it as well. It is good to think the motives why to become a Start-up founder. A big part of the thesis ...