Sustainable Fashion Development: Applying Transformational Design

Fashion is like the high-speed rotation of a tire. Fashion trends change frequently; consumers purchase various fashion products according to their consumption behaviors and psychologies. Simultaneously, the fashion industry produces many fashion products rapidly to fulfill customers\u27 needs and, in turn, fuel financial profits. As a result, a large number of disposed of clothing and textiles end up in landfills, contributing to the deterioration of our environment. I am guided by the sustainable design theories: Cradle-to-cradle, and Emphatic Design, and Transformational Design to develop a Transformational sustainable fashion collection. I addressed the problem of overconsumption by creating garments that can provide more styling options for consumers. The study encourages to build a long-lasting relationship with customers to encourage consumers to reduce the frequency of purchase