A DESIGN TOOL TO IDENTIFY AND MEASURE THE PROFILE OF SUSTAINABLE CONSCIOUS FASHION COSTUMER

This research intends to help designers to improve their projects for a new market whose concerns are leaning toward a more sustainability life-style. Clothing, more precisely "fashion", a better term for describing the clothing system in the period in which we live [1], is the fruit of contemporary consumer products and one way of human subject expressiveness of social and economic representation in society. The purchase of these products has witnessed an evolution, first they were searched by need and now they were bought by impulse and consumer desire. This is the reflection of a complex and organized system called fast-fashion. Consumers have been encouraged to buy a greater volume o