Add to ORKGThe technology of Web 2.0 and especially social media has opened new avenues for creating communities online. Marketing to such communities can lead to better communication between consumers and those producing the product. By engaging communities online those who market film and television shows can use this new avenue to better communicate with their fans and build better communities. Through the study of three online fan pages on Facebook this paper observed how television and film companies are using this environment to market to their audience as well as what is working well and where improvement can be made
This article analyses the feeling of communities of female social viewers who watch television ficti...
Increasingly, online fan sites are providing instant feedback to television writers and scriptwriter...
Fan CULTure: An Examination of Participatory Fandom in the 21st Century With the advent of new media...
The technology of Web 2.0 and especially social media has opened new avenues for creating communitie...
The next stage of social TV is here. Drawing on promotional discourses, I argue that Facebook and Tw...
Facebook boasts an audience approximately three times as large as the next most popular social media...
Facebook fan pages allow a brand to create an online community of brand users through the social net...
Facebook is one of the social networking websites emerged on this Web 2.0 era. It offers a wide rang...
In this article we decided to focus our analysis on Italian Facebook pages dedicated to the now-runn...
By comparing how businesses and fan communities conceive of, foster, and manage participation, I out...
The advent of social media has witnessed a transformation in how audiences interact with marketers o...
Social media is working its way into business marketing plans everywhere and into the lives of consu...
<p></p><p>Abstract The growing usage of social media has been changing the relationship between comp...
This introduction to the special issue on social media and television audience engagement sketches t...
It is obvious how technology has reformed the way consumers behave. More than influencing factors to...
This article analyses the feeling of communities of female social viewers who watch television ficti...
Increasingly, online fan sites are providing instant feedback to television writers and scriptwriter...
Fan CULTure: An Examination of Participatory Fandom in the 21st Century With the advent of new media...
The technology of Web 2.0 and especially social media has opened new avenues for creating communitie...
The next stage of social TV is here. Drawing on promotional discourses, I argue that Facebook and Tw...
Facebook boasts an audience approximately three times as large as the next most popular social media...
Facebook fan pages allow a brand to create an online community of brand users through the social net...
Facebook is one of the social networking websites emerged on this Web 2.0 era. It offers a wide rang...
In this article we decided to focus our analysis on Italian Facebook pages dedicated to the now-runn...
By comparing how businesses and fan communities conceive of, foster, and manage participation, I out...
The advent of social media has witnessed a transformation in how audiences interact with marketers o...
Social media is working its way into business marketing plans everywhere and into the lives of consu...
<p></p><p>Abstract The growing usage of social media has been changing the relationship between comp...
This introduction to the special issue on social media and television audience engagement sketches t...
It is obvious how technology has reformed the way consumers behave. More than influencing factors to...
This article analyses the feeling of communities of female social viewers who watch television ficti...
Increasingly, online fan sites are providing instant feedback to television writers and scriptwriter...
Fan CULTure: An Examination of Participatory Fandom in the 21st Century With the advent of new media...