Neoliberalism has not simply ‘survived’; it has failed to die, seemingly outlived the socio-economic conditions that gave rise to its existence. In this way, the non-death of neoliberalism raises some important questions about the nature of ideology, principally: its relationship to socio-economic determinants; how it exercises its grip over subjects and how this grip, or hold, can itself be exorcised. Seeking insights into these questions, this paper tells the story of the scholarly response to the non-death of neoliberalism over a ten year period of crisis: a pre-crisis era beginning with the Asian financial crisis (1997-2007) and a post-crisis era beginning with the global financial crisis to the present day (2008-2015). The paper consid...