Conditions and perspectives of the electronic commerce in Republic of Macedonia

During the last few years, in the Republic of Macedonia conditions for development of electronic commerce were formed gradually and many businesses started to offer their products and services online. First of all, the number of Internet users rapidly increased forming substantial pool of potential customers, thus, several options for efficient online payments were offered by the banks and the post services were liberalized what enabled competitive shipment of small packages around the country. One of the major challenges that Macedonian online businesses are facing with, is building a critical mass of customers in order to reach profitability and to enable long term growth. In this paper we would analyze past development, current circumstances and future perspectives of e-commerce in Republic of Macedonia