Electronic Commerce as an Integral Part of the Digital Economy with Emphasis on its Application in the Republic of Macedonia

The modern world is faced with the application of means provided by modern information and digital technology. They impact processes through which elements of the business change, as well as the forms of management. This results in an eminent process of fast creation of appropriate solutions. The electronic system of operation has a significant potential in achieving the goals of a business - retaining existing and winning new market positions. Electronic commerce is buying and selling products and services electronically. It covers a wide area because in itself it includes all forms of trade and services that create and circulate material values. This paper is devoted to the electronic commerce as an integral part of the digital economy. It contributes to the growth of not only the company’s sphere but also the wider society. Digitalisation enables expansion of activity, creating new directions in the development of the company