ATTITUDES OF YOUNG RURAL RESIDENTS FROM ŁÓDZKIE VOIVODESHIP TOWARDS THEIR OWN INNOVATIVENESS

In a knowledge-based economy, innovativeness is a quality desired on the labour market. It may increase young people’s employment opportunities. The article discusses the issue of young rural residents’ attitudes towards their own innovativeness. It presents the results of sociological research carried out in 2014–2015 in Łódzkie voivodeship among upper secondary school students from rural areas. Three components of the innovative attitude were analysed: cognitive, emotional/evaluative, and behavioral. The study was carried out using a case study method and an auditorium survey involving a total number of 209 people. On the basis of the study, conclusions were made referring to weak points of young rural residents’ attitude to their own innovativeness, and it was demonstrated that relatively few of them display an innovative attitude