The Potential Market for Giant Clam Meat in New Zealand: Results of Interviews with Pacific Island Immigrants

As part of an examination of the potential market for giant clam meat, the Pacific Islander community in New Zealand was considered. Pacific Islander descendants were interviewed between 2nd July and 13th July, 1990 in both Auckland and Wellington, which have the highest concentration of Pacific Islanders in New Zealand. As a result of these interviews the size of the potential market for giant clam meat amongst New Zealand Pacific Islanders was estimated at up to 3,120 tonnes annually with a potential retail value of NZ$31.2 m. This would make this potential New Zealand market four times as large as that of Australia and also much larger than estimated market sizes for both Japan and Taiwan in terms of meat weight