Reactive programming is a programming paradigm whereby programs are internally represented by a dependency graph, which is used to automatically (re)compute parts of a program whenever its input changes. In practice reactive programming can only be used for some parts of an application: a reactive program is usually embedded in an application that is still written in ordinary imperative languages such as JavaScript or Scala. In this paper we investigate this embedding and we distill "the awkward squad for reactive programming" as 3 concerns that are essential for real-world software development, but that do not fit within reactive programming. They are related to long lasting computations, side-effects, and the coordination between imperati...