The paper analyses the relationship between environmental regulation and environmental innovation with insights from the diffusion of innovations theory. We base the analysis on three theoretical approaches: neoclassical, evolutionary and induced innovation. The relationship is tested using a German firm-based panel and a count data model. We estimate the propensity of firms to innovate in response to five initiating factors, namely the fulfillment of existing legal requirements, expectations towards future legal requirements, financial incentives, demand for environmental innovations and self-commitment. We also check for the relevance of the interactions between policy instruments as well as the influence of internal factors and path depe...