Contact graphs of isothetic rectangles unify many concepts from applications including VLSI and architectural design, computational geometry, and GIS. Minimizing the area of their corresponding {\em rectangular layouts} is a key problem. We study the area-optimization problem and show that it is NP-hard to find a minimum-area rectangular layout of a given contact graph. We present $O(n)$-time algorithms that construct O(n^2)-area rectangular layouts for general contact graphs and O(n\log n)-area rectangular layouts for trees. (For trees, this is an O(\log n)-approximation algorithm.) We also present an infinite family of graphs (rsp., trees) that require \Omega(n^2) (rsp., \Omega(n\log n)) area. We derive these result by presenting a new ...