THE ROLES OF SUKOHARJO TOURISM OFFICE AT DINAS PEMUDA, OLAHRAGA, PARIWISATA DAN KEBUDAYAAN SUKOHARJO

This final project report is written based on the job training in tourism division and general and employment subdivision of Dinas Pemuda, Olahraga, Pariwisata dan Kebudayaan Sukoharjo (DPOPK Sukoharjo) for the period of six weeks. The objectives of this final project report are to describe the duties of Sukoharjo Tourism Office and to discuss about the problems faced by Sukoharjo Tourism Office in development of tourism and the solution in order to improve the performance of Sukoharjo Tourism Office. The result shows that there are many efforts that Sukoharjo Tourism Office has been conducted such as issuing license, guiding and training, holding regional events, and making promotions. In conducting the duties, Sukoharjo Tourism Office finds some problems such as limited budget, limited media promotion tools, limited public transportation, lack of staff, and lack of cooperation. I also give some suggestions to solve the problems, i.e. give priority to main event and build good cooperation with many partners to collect donation, put the advertisement in popular media promotion tools, especially in social media and TV station, choose the staff selectively, create good cooperation with many partners to increase the income, and coordinate with Dinas Perhubungan Sukoharjo (Dishub Sukoharjo) or Dinas Lalu Lintas Angkutan Jalan Sukoharjo (DLLAJ Sukoharjo) to develop the public transportation