THE STRATEGIES OF GOVERNMENT TOURISM OFFICE OF KARANGANYAR TO PROMOTE KARANGANYAR TOURISM

This final project report was written based on the job training which was done by the writer in Karanganyar Tourism Office on June 2014. The objectives during the job training were to describe Karanganyar Tourism Office, to identify the problem faced by the writer during the job training, to find out the solution, and to describe the strategies of Tourism Office of Karanganyar in promoting Karanganyar tourism. The writer worked in four divisions of the Karanganyar Tourism Office. They are cultural division, tourism marketing division, tourism attraction division, and administration division. During the job training there were many problems faced by the writer, such as translating tourism brochures, answering telephone, visiting tourism attractions. The solutions to solve the problems as follows: in translating brochures need an explanation technique, answering the telephone needs to be supported by visiting Karanganyar Tourism Office, and when visiting the tourism attractions in Karanganyar the writer should be accompaniment by the staff to get more information about the tourism attraction. In promoting tourism attraction, Karanganyar Tourism Office has four strategies. They are promoting tourism attraction, coordinating with other entertainment places, carrying out annual “Putra-putri Lawu”, and holding local events and participating in national events