In this paper we propose the notion of “subjective reference” as a conceptual tool that explains how and why human-robot sexual interactions could reframe users approach to human-human sexual interactions. First, we introduce the current debate about Sexual Robotics, situated in the wider discussion about Social Robots, stating the urgency of a regulative framework. We underline the importance of a social-relational approach, mostly concerned about Social Robots impact in human social structures. Then, we point out the absence of a precise framework conceptualizing why Social Robots, and Sexual Robots in particular, may modify users’ sociality and relationality. Within a psychological framework, we propose to consider Sexual Robots as “subj...