This article proposes a means for better understanding the self and consciousness. Data indicate that the basic “emotional brain” continually computes potential survival risk against reward to rank consequent “emotion scores” for all sensory inputs. These scores compete to yield winner-takes-all outcomes that determine the choice of attention or action. This mechanism prevails regardless of whether the competing options gain their emotion scores through a rational or an intuitive pathway. There is no need to postulate any homunculus or inner self in control of such choice; indeed, our belief in a first-person self in overall control is wrong.The self is a passive construct arising from each individual’s social development, where lan...