Add to ORKGProduct designers may struggle to materialize their initial, abstract idea into tangible sensory features forming a product. Being aware of the role of every sensory modality in conveying a specific experience, they are more likely to come up with original and meaningful solutions. However, it can be challenging to manage an experience-driven, multisensory approach. This paper investigates the variables that designers must consider, and how they can design for rich multisensory experiences. We introduce a tool, namely the Experience Map, to improve designers’ awareness of the process. The final aim is to support designers in their intuitive choices to design pleasurable products able to elicit meaningful and engaging multisensory experience...