ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI TINGKAT KONSUMSI BUAH DAN SAYUR BAGI MAHASISWA PROGRAM STUDI AGRIBISNIS UNIVERSITAS MUHAMMADIYAH MALANG

Fruit and vegetable are agricultural commodities that are often consumed by the community in meeting. Their basic needs student consumption pattern tends to be less in consuming fruit and vegetable because they are starting to be displaced by fast food. This study aims to determine the effect of sosioeconomic status, knowledge, and social environtment as well ar the most influential factor on fruit and vegetable consumtion for student of Agribusiness major. This study is conducted purposively at University of Muhammadiyah Malang. The sampling method uses simple random sampling with total of 90 respondents. The analytical method uses quantitative descriptive analysis and data analysis uses multiple linier regression test. The result of this study indicate that socioeconomic, knowledge, and social environment factors simultaneously have a significant effect on fruit and vegetable consumtion for student of agribusiness major university of Muhammadiyah malang. Partially socioeconomic factor did not significantly influence fruit and vegetable consumption for student of Agribusiness major, University of Muhammadiyah Malang. This can be because student prefer more fast food that is practical and can be directly eaten compared to fruit and vegetables that must be peeled and washed be for consuming them. Social environmental factor have the greatest influencer on fruit and vegetable consumption for student of Agribusiness major University of Muhammadiyah Malang