Deflationism about truth is best understood as holding that the logico-linguistic functioning of truth-talk limits the roles the notion of truth plays to certain thin (e.g., logical or expressive) functions. Truth-predicates are just grammatical devices, not means of attributing a property requiring analysis. I argue that truth-talk's unusual features---its duality of triviality and non-triviality and its propensity for paradox---motivate deflationism. I then develop a new, superior formulation of deflationism that takes the notion of truth to be part of an established, rule-governed semantic pretense. The pretense approach explains utterances by taking them as moves in games of make-believe. Make-believe involves rules that establish s...