Minipivovary - odvětví pivovarnictví v ČR

Hájková, M., Microbreweries: the brewing industry in the Czech Republic. Diploma thesis. Brno: Mendel University, 2017. This master´s thesis deals with an analysis of the brewing industry focusing on microbreweries in the Czech Republic. The main of this thesis is formulation of strategies and recommendations for enterprises considering enter the microbreweries industry and also for microbreweries already operating in the brewing industry. For analysisng of the macro-environment and the mirco-environment was applies the PESTE analysis, analysis of the business environment and Porter´s five forces analysis. Subsequently, there have been defined opportunities and threats patterned on analysis of the external environment. The result of the thesis are the formulation of optimal strategies and recommendations for enterprises considering enter the microbreweries industry and for microbreweries already operating in the brewing industry. Recommended strategies are for example the acquisition of technological equipment, the technical assistance, the beer specials, the original beer packaging, the promotional items, the extensions for cider production and others