Implementace principů copywritingu ve vybrané společnosti

This bachelor thesis deals with the copywriting, its important elements and influencing factors. Copywriting is defined as one of the popular marketing promotional tools. Based on in-depth interviews, is examined what copywriting principles are used in practice by professional copywriters. In the questions, the following attributes were emphasized: SEO, target group, type of text, customer or demand. We compared the answers and based on them made recommendations for practice