The goal of this final thesis is description and analysis of product life cycle processes in chosen trading corporation and application of process management to secure these activities. Following research question for this paper has been specified: Is the process management significant for product life cycle and is it possible to use the process reengineering for its optimization? Based on data collected by a qualitative research a process model of listing a product has been created (listing means all activities needed for initiation sales of a new product). The process model has been built in MS Visio 2013 application using basic graphical elements of process diagrams. The research is also used as a source of information describing issues ...