Road traffic crashes are a leading cause of death in the United States. In Kentucky, per capita crash rates and crash-related fatalities have outpaced the national average for over a decade. Wanting to explain why the U.S. Southeast sees higher crash rates than other regions, researchers have argued the region’s unique socioeconomic conditions provide a compelling explanation. Taking this observation as a starting point, this study examined the relationship between highway safety and socioeconomic characteristics using an extensive crash dataset from Kentucky. This research sought to identify at-risk drivers based on the socioeconomic and demographic attributes of the zip codes in which they reside. Using the quasi-induced exposure approach...