This essay examines philosopher of technology and media Bernard Stiegler’s propositions concerning the nature and effects of the automation of social existence through computational processes deployed in online media. It argues for the critical pertinence of Stiegler’s approach to this widespread and now increasingly apparent deployment. I centre my examination on Stiegler’s adoption and critical re-reading of Antoinette Rouvroy and Thomas Berns’ concept of ‘algorithmic governmentality’. This concept characterises the realtime deployment of these automated processes as a significant transformation from the pre-digital era’s application of statistical methods of analysis and prediction of social phenomena, a transformation driven above all b...