This paper sets out to make sense of government responses to young people and drug use through an application of some central concepts arising from the work of Ulrich Beck and risk society theory. It is primarily concerned with recent universal and targeted drug prevention initiatives in the UK. With regard to universal educational and health promotion, it is argued that initiatives have struggled to define their communicative rationality in the context of young people's changing social encounter with drugs. Policy-based initiatives have also become increasingly expansive in nature as they seek to contain a complex and contested social risk environment. Yet, in so doing they encounter operational difficulties associated with 'manufactured r...