INNOVATIVE TECHNOLOGIES AS A MEANS OF FORMATION OF VISUAL-COMMUNICATION ENVIRONMENT OF THE MODERN CITY

The article considerers innovative technologies as a means of formation of a visual-communication environment of the modern city. The article estimates the impact of innovative technologies on the architectural appearance of the modern city, the role of these technologies in the improvement of anthropogenic and natural elements of the urban environment is investigated. The points of view of specialists from different areas about the concepts of “city”, “urban environment” are presented, the current trends in the study of the phenomenon of the modern city and its component system are analyzed. The definition of the visual-communication environment of the modern city is given, attention is focused on its distinctive features. The five prevailing innovation directions (architectural bionics, adaptive architecture, arcology, green architecture, smart architecture) are defined, the principles and technologies of which are introduced into the urban environment. Characteristic features are studied and the followers of these trends are enumerated, as well as their realized examples of introducing the innovative directions into the modern cities’ environment. The ability of the visual communication environment to adapt and transform is considered. An analysis is made of the role of a man as a resident-user of the modern city in the chain of relationships between the architecture and innovation.The article considerers innovative technologies as a means of formation of a visual-communication environment of the modern city. The article estimates the impact of innovative technologies on the architectural appearance of the modern city, the role of these technologies in the improvement of anthropogenic and natural elements of the urban environment is investigated. The points of view of specialists from different areas about the concepts of “city”, “urban environment” are presented, the current trends in the study of the phenomenon of the modern city and its component system are analyzed. The definition of the visual-communication environment of the modern city is given, attention is focused on its distinctive features. The five prevailing innovation directions (architectural bionics, adaptive architecture, arcology, green architecture, smart architecture) are defined, the principles and technologies of which are introduced into the urban environment. Characteristic features are studied and the followers of these trends are enumerated, as well as their realized examples of introducing the innovative directions into the modern cities’ environment. The ability of the visual communication environment to adapt and transform is considered. An analysis is made of the role of a man as a resident-user of the modern city in the chain of relationships between the architecture and innovation